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Our 1-day Summit on Connecting to Nature in an Urban World, April 19, features a morning plenary and roundtable sessions followed by interactive workshops and walkshops in the afternoon. Building on the Summit is our Conference, April 20-21, featuring keynotes speakers, hands-on workshops and networking opportunities.

Please note: Schedules are now locked from being changed. If you would like to make changes to your schedule, please come see us at the registration desk. See you in Vancouver!
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Friday, April 21 • 9:45am - 11:45am
Master Class: Outreach and Engagement Strategies for Connecting Children and Youth with Nature FILLING
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Join Parks Canada and partners for an exciting hands-on “master class” during which you will learn about and experience leading-edge outreach and engagement programming for reaching children, youth, urbanites, and other new audiences— inspiring them to experience and connect with Canada’s treasured natural places.

To remain relevant, Parks Canada must actively build and maintain a strong base of support for its places and its mandate of protecting and presenting Canada’s natural and cultural heritage. Recognizing that this support is grounded on strong personal connections, the Agency and its partners have developed a variety of outreach and engagement programs targeted at specific audiences. Whether it is reaching young children through Parka the mascot, delivering “learn to” programming for urban families, or establishing Campus Clubs for young adults, innovative programs are making a difference.

This workshop will demonstrate several successful outreach and engagement programs, allowing participants to experience them for themselves. Discussion will focus on factors for success and key elements to consider in developing and implementing similar programming elsewhere.

Max Capacity: 40

avatar for Élisabeth Lacoursière

Élisabeth Lacoursière

Director, Outreach & Marketing, Parks Canada
Having joined Parks Canada in 2010, Élisabeth Lacoursière now manages national office leadership and support for marketing, promotion, outreach, and events as Director, Outreach and Marketing Branch. Prior to her arrival at Parks Canada, Élisabeth worked at the National Capital... Read More →

Friday April 21, 2017 9:45am - 11:45am PDT
Stanley Salon 1 (2nd Floor)